[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.karinherzog.cz\/swot-analyza-je-velkym-pomocnikem-pro-zjisteni-faktoru-ovlivnujicich-podnik\/#Article","mainEntityOfPage":"https:\/\/www.karinherzog.cz\/swot-analyza-je-velkym-pomocnikem-pro-zjisteni-faktoru-ovlivnujicich-podnik\/","headline":"SWOT anal\u00fdza je velk\u00fdm pomocn\u00edkem pro zji\u0161t\u011bn\u00ed faktor\u016f ovliv\u0148uj\u00edc\u00edch podnik","name":"SWOT anal\u00fdza je velk\u00fdm pomocn\u00edkem pro zji\u0161t\u011bn\u00ed faktor\u016f ovliv\u0148uj\u00edc\u00edch podnik","description":"Na z\u00e1klad\u011b anal\u00fdzy vnit\u0159n\u00edch podm\u00ednek (intern\u00edho mikroprost\u0159ed\u00ed) ve firm\u011b lze identifikovat faktory, kter\u00e9 mohou m\u00edt v\u00fdznam pro budouc\u00ed \u00fasp\u011bchy nebo ne\u00fasp\u011bchy podnik\u00e1n\u00ed. Ozna\u010dujeme je jako siln\u00e9 nebo slab\u00e9 str\u00e1nky. Proto by anal\u00fdza m\u011bla za\u010d\u00edt uvnit\u0159 organizace. Podnikatel\u00e9 \u010di mana\u017ee\u0159i by m\u011bli kvalifikovan\u011b a nestrann\u011b posoudit vlastn\u00ed schopnosti a dovednosti, v\u00fdrobn\u00ed, technick\u00e9, technologick\u00e9, organiza\u010dn\u00ed a marketingov\u00e9 […]","datePublished":"2025-03-03","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.karinherzog.cz\/author\/#Person","name":"karinherzog.cz\n","url":"https:\/\/www.karinherzog.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"karinherzog.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.karinherzog.cz\/wp-content\/uploads\/img_a305230_w1934_t1516719500.jpg","url":"https:\/\/www.karinherzog.cz\/wp-content\/uploads\/img_a305230_w1934_t1516719500.jpg","height":0,"width":0},"url":"https:\/\/www.karinherzog.cz\/swot-analyza-je-velkym-pomocnikem-pro-zjisteni-faktoru-ovlivnujicich-podnik\/","about":["Podnik\u00e1n\u00ed"],"wordCount":458,"articleBody":"Na z\u00e1klad\u011b anal\u00fdzy vnit\u0159n\u00edch podm\u00ednek (intern\u00edho mikroprost\u0159ed\u00ed) ve firm\u011b lze identifikovat faktory, kter\u00e9 mohou m\u00edt v\u00fdznam pro budouc\u00ed \u00fasp\u011bchy nebo ne\u00fasp\u011bchy podnik\u00e1n\u00ed. Ozna\u010dujeme je jako siln\u00e9 nebo slab\u00e9 str\u00e1nky. Proto by anal\u00fdza m\u011bla za\u010d\u00edt uvnit\u0159 organizace. Podnikatel\u00e9 \u010di mana\u017ee\u0159i by m\u011bli kvalifikovan\u011b a nestrann\u011b posoudit vlastn\u00ed schopnosti a dovednosti, v\u00fdrobn\u00ed, technick\u00e9, technologick\u00e9, organiza\u010dn\u00ed a marketingov\u00e9 mo\u017enosti, zdroje k\u00a0dosa\u017een\u00ed podnikov\u00fdch c\u00edl\u016f.\t\t\u00a7\u00a0 Siln\u00e9 str\u00e1nky \u2013pozitivn\u00ed faktory p\u0159isp\u00edvaj\u00edc\u00ed k\u00a0\u00fasp\u011bch\u016fm v\u00a0podnikatelsk\u00e9 \u010dinnosti a ovliv\u0148uj\u00edc\u00ed jeho prosperitu. Jsou to schopnosti, dovednosti a zdroje, kter\u00e9 zv\u00fdhod\u0148uj\u00ed podnik vzhledem k\u00a0trhu a konkurenci. Silnou str\u00e1nkou mohou b\u00fdt nap\u0159. kvalitn\u00ed produkty, vy\u0161kolen\u00fd person\u00e1l, kvalita managementu, tr\u017en\u00ed pozice, finan\u010dn\u00ed situace, n\u00e1klady, technologie, s\u00edla zna\u010dky, \u0161\u00ed\u0159ka sortimentu, kl\u00ed\u010dov\u00e9 dovednosti, p\u0159edv\u00eddavost a reakce na zm\u011bny, v\u00fdzkum a v\u00fdvoj\u2026\t\u00a7\u00a0 Slab\u00e9 str\u00e1nky \u2013p\u0159edstavuj\u00ed ur\u010dit\u00e1 omezen\u00ed nebo nedostatky, kter\u00e9 br\u00e1n\u00ed efektivn\u00ed \u010dinnosti podniku. P\u0159edstavuj\u00ed tak pro firmu kritick\u00e1 m\u00edsta. M\u016f\u017ee se jednat nap\u0159. o nekvalitn\u00ed produkty, vysokou zadlu\u017eenost, zastaral\u00e9 v\u00fdrobn\u00ed za\u0159\u00edzen\u00ed, podnik je nov\u00e1\u010dkem na trhu, n\u00edzk\u00fd prodejn\u00ed obrat, \u0161patn\u00e1 propaga\u010dn\u00ed kampa\u0148, \u0161patn\u00e1 pov\u011bst, n\u00edzk\u00e1 ziskovost.\tJednotliv\u00e9 siln\u00e9 a slab\u00e9 str\u00e1nky nemaj\u00ed pro podnik stejnou d\u016fle\u017eitost a v\u00e1hu, nemaj\u00ed tedy stejnou schopnost ovliv\u0148ovat jeho \u010dinnost. Proto je d\u016fle\u017eit\u00e9 identifikovat ty siln\u00e9 str\u00e1nky, kter\u00e9 lze pova\u017eovat za konkuren\u010dn\u00ed v\u00fdhodu, a ty slab\u00e9 str\u00e1nky, kter\u00e9 podnik nejv\u00edce ohro\u017euj\u00ed.\t\t\u00a7\u00a0 P\u0159\u00edle\u017eitosti \u2013znamenaj\u00ed mo\u017enost podniku n\u011bco ud\u011blat pro dosa\u017een\u00ed c\u00edl\u016f. Aby mohl podnik p\u0159\u00edle\u017eitosti vyu\u017e\u00edt, mus\u00ed je nejd\u0159\u00edve identifikovat. Nach\u00e1zej\u00ed se p\u0159edev\u0161\u00edm tam, kde je z\u00e1kazn\u00edk s\u00a0neuspokojen\u00fdmi pot\u0159ebami. Jedn\u00e1 se nap\u0159. o neexistenci konkurence, zm\u011bny spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed, legislativu podporuj\u00edc\u00ed podnik\u00e1n\u00ed, probl\u00e9m substitu\u010dn\u00edch v\u00fdrobk\u016f, p\u0159\u00edzniv\u00fd v\u00fdvoj cen vstup\u016f, demografick\u00e9 zm\u011bny, zm\u011bny \u017eivotn\u00edho stylu z\u00e1kazn\u00edk\u016f.\t\u00a7\u00a0 Ohro\u017een\u00ed \u2013p\u0159in\u00e1\u0161\u00ed rovn\u011b\u017e extern\u00ed prost\u0159ed\u00ed a jeho v\u00fdvoj. Jsou to nep\u0159\u00edzniv\u00e9 situace v\u00a0okol\u00ed podniku, kter\u00e9 znamenaj\u00ed p\u0159ek\u00e1\u017eky pro jeho \u010dinnost a dobr\u00e9 postaven\u00ed na trhu. Jednotliv\u00e1 ohro\u017een\u00ed vystavuj\u00ed podnik nebezpe\u010d\u00ed ne\u00fasp\u011bchu, p\u0159\u00edpadn\u011b i hrozb\u011b \u00fapadku. M\u016f\u017ee se jednat nap\u0159. o vstup konkurence na trh, nep\u0159\u00edzniv\u00e9 demografick\u00e9 zm\u011bny, recese, v\u00fdvoj m\u011bnov\u00e9ho kurzu, omezuj\u00edc\u00ed legislativa, zm\u011bny spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed, siln\u00e1 pozice dodavatel\u016f.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SWOT anal\u00fdza je velk\u00fdm pomocn\u00edkem pro zji\u0161t\u011bn\u00ed faktor\u016f ovliv\u0148uj\u00edc\u00edch podnik","item":"https:\/\/www.karinherzog.cz\/swot-analyza-je-velkym-pomocnikem-pro-zjisteni-faktoru-ovlivnujicich-podnik\/#breadcrumbitem"}]}]